So… you are standing outside a venue, when you see there’s a branded pop-up next to you, a merch stand, and someone handing out freebies with the artist's face on them. Experiential Marketing has been here long before it became the standard for marketing. With the rise of social media, immersive experiences became so important for the user, It is no longer about only getting a product/service, but the experience that comes within. In the last year, I have noticed how importan