A couple weeks ago I had the absolute pleasure to sit down and have a conversation with Giulia (Leea), and let me tell you, she is even more amazing in person. Since she is a born and raised girl in the south of Italy, and I currently am in Ireland, our conversation took place online. Leea contacted me after shared interests in the platform TikTok. After a brief talk, we connected immediately, and we arranged a conversation for our audience. WHO IS LEEA CLEM? Leea Clem, or

Author’s note: Ashe is one of the reasons why I decided to pursue a career in the music industry. She is one of my biggest inspirations to keep going and I’m so happy to see her shine and become the woman she worked so hard to be. Today I want to do a passion piece. Ashe has been and always will be one of my favourite artists. I came around her music during the COVID-19 pandemic. Previous to me getting to know who Ashe was, I had heard her single “Moral Of The Story”, which c

Disclaimer: All of the members in little Mix (including Perrie and Leigh-Anne) have had amazing success following their solo careers. This blog is made as a highlight on Jade’s jump into the mainstream compared to what the public expected. It is no secret that Little Mix had a huge impact as a girl group during the 2010’s. Their vocal abilities mixed with stage presence and choreography came to show that the group was formed of all-rounders. Even after the controversy follo

Fangirls have been doing promo and marketing work for their favourite artists for years on end. From word of mouth to full campaigns to promote albums, fangirls are always at the frontlines. As a fangirl myself, I’ve grown through social media, especially in fan online spaces. I have learned about fan communities and online forums/discussion that go throughout both fans and casual listeners of artists. I’ve gotten to know how music labels lack in their efforts to promote an a

So… you are standing outside a venue, when you see there’s a branded pop-up next to you, a merch stand, and someone handing out freebies with the artist's face on them. Experiential Marketing has been here long before it became the standard for marketing. With the rise of social media, immersive experiences became so important for the user, It is no longer about only getting a product/service, but the experience that comes within. In the last year, I have noticed how importan

Adéla is a Slovakian, 22 year old girl that has been smashing with her releases, ever since the very first one. She was a participant in Dream Academy, the program that formed the global girl-group KATSEYE. She unfortunately, was the first one to be eliminated due to her star power and “individuality”, where judges believed she would rather thrive as a solo artist (spoiler: they were right). Everyone was so devastated to see her leave, since she had a very strong skill set, e

With the release of “Everyone’s a Star!” album and world tour, 5 seconds of summer is really showing their full potential. They have been in the industry for 15 years now, and their eras have constantly fluctuated in concepts and sounds. Everyone’s a star in particular, really takes their roots and original sound to a more upgraded and mature concept, but guess what? They are still the same kids singing about underwear. IS EVERYONE REALLY A STAR? The 5 seconds of summer mem

I became a fan of aespa in 2022 with the release of Drama, right when most people did. When they released their album Armageddon, and their single Supernova, my stance within the fandom really solidified. Something that really sparked my interest from the group was their unique “AI” concept. By the time I joined the fandom, their concept had changes quite a bit, but nonetheless the storytelling aspect was so strong and well manufactured that they managed to keep my interest p

I was recently seeing all the discourse surrounding the BTS Army fandom, since the group’s presentation in Mexico City. To be honest, as a Mexican, it is not surprising to me when fans are so devoted and passionate, but I have to say, this event really stood out to me. It is inspiring seeing so many people come together for one shared passion, it’s deeply moving to witness the love and devotion that surrounds the Army community. I am not a BTS fan, but I adore K-pop and boy b

If you haven’t been keeping up with media and the K-pop industry, let me tell you about CORTIS. This is a 5 member boy group that just debuted in August 18th, 2025. With a bit over 6 months in the industry, CORTIS has already broken multiple records and has been able to fill arenas. Their debut single “What You Want”, followed by “GO!” and FaSHioN” secured them multiple awards across different award ceremonies. Winning as Rookie of the Year in the AAAs (Asia Artist Awards) an

With the rise of nostalgia in the media, fans around the world have been reminiscing on their interest from early childhood. But, what does this mean? Boybands are back, pop icons are reconnecting with their roots and fans have opened a pandora box of emotions. Major boybands and girl groups have come back to the spotlight after years of hiding. A few years ago bands like Big Time Rush and the Jonas Brothers have released new music and toured their early 2010s, late 2000s mus

AA Is this the perfect branding? THE BEGINNINGS Global pop icon Addison Rae had a very strong fan base and social media presence, but how was that enough to start a pop music career? Easy, strong branding and individuality. Starting her TikTok account in June 2019 as a college student, Addison gained a large following during the COVID-19 Pandemic. Gaining over 88.2 million followers, and 5.3 billion likes across TikTok, her videos dancing and lip-syncing became a staple for t